The Choice of metal (color) is an important factor for the presentation of the design. The color of the metal should be in harmony with stones.

• The use of white metal represents elegance, modern and young.
• Many higher income and young generation customer prefer white metal.
• White Gold is used for lower price range, Platinum for higher price items.
• When in your concept you want to use blue, yellow color stone, you have to use white metal.

• Lower income buyer wants to show, what they carry, for jewelry they prefer yellow gold.
• Yellow Gold is the choice for the most Asian countries expects Japan.
• For most jewelry produced in higher carat gold over 18K, yellow gold is the best and only choice, except Platinum.
• Try to avoid producing yellow Gold jewelry, set with yellow or blue colored stone, is not a good combination.

The combination of different color gold used on products, make it look more diversified.
The better choice when the price allows is go always for the higher carat.

The right choice of metal color can make the different in the look and marketing.

For more advice
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