Brand jewelry are sold world wide.
Successful brands are built on a strong concept.
These brands have an advantage not to follow market trend there are the makers of them.
Brands show us the new trend.

Jewelry lines have to follow certain market trends and preferences for these markets. Jewelry lines generally don't fit all markets.

Major markets are and differences in designs are :

• Central Europe ( modern, geometric, lines, clear designs )
  Stones generally used must be special cut in big sizes, few stones are used.

• Rest of Europe ( floral, playful, lot of movements, free shape )
  Many small cut colored stones and Diamonds are used to support the design. There is no center.

• America ( simple designs, with some movements )
  Inexpensive standard cut center stones are used, in a combination with few Diamonds.

• Asia except Japan (colorful, big executed design, size of stone important) Big expensive standard cut center stones are used surrounded by melee Diamonds.

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