You know your consumer and his attitude to jewelry?

Your customer for the new line will be:

• Single buyer
• Organization, school or companies

The purpose to purchase jewelry as a gift, for celebration, for remembrance, or to follow fashion trends.

When you target certain consumers group, you need to now about them :

• How old is your averange consumer.
• The buying power ( average income )
• The buying pattern ( behavior )
• How much does this group spend on average for jewelry purchase?
• Where does this group make their purchase?
• Is this buying limited to a certain time period?
• What is the fashion trend in this country?

Most of this information from your consumer group is available at the trade or maketing organization for each country.

Based on this information and the average purchase you have to develop the jewelry line for this consumer group.

We are more than happy to advise you with your new line.

Your team
wolf@d4uweb.com