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A paradise of luxury |
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During Paris’s Couture Fashion Week the high
jewellery fashion house, Van Cleef & Arpels, based its
new season’s collection on a few restigious, extravagant
balls. Those who attended the presentation looked
forward to viewing the artistically magical universe that
Van Cleef & Arpels created. |
Upon entering the boutique on the chic Rue de la
Paix, only a few steps away from la Place Vendome in
Paris,  the wonderful pieces glistened. Such an experience
made one’s heart pound as one viewed the wonderfully
detailed and seductive pieces that followed the theme of
Bals de Legende (Legendary Balls). Five tables dressed
with beautiful cloth in the shape of chic gowns, portrayed
a movingly elegant feeling. Each table had a theme, and
for each theme there was a story that added to one’s
overly active imagination. One stepped back into time
to when people attended such lavishly organized events,
put together for lucky attendees to enjoy as they indulged
in the stunning surroundings.
The five balls of the twentieth century that Van
Cleef & Arpels based their collection upon are le Bal du
Palais d’Hiver (Winter Palace Ball), le Bal du Siecle (the
Ball of the Century), the Black and White Ball, the
Oriental Ball, and the Proust
Ball. Each ball was dazzling
and elegantly designed with
amazing costumes and
decor. While taking a tour
around each ball, one
travels back into time; upon
looking at the pieces, the
stories of each event begin
to unravel one at a time.
Each jewellery piece is
accompanied by a most
artistically designed box. |
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Ballerina pin |
Le Bal d’Hiver took
place in Saint-Petersburg on
February 11, 1903. While
their outfits marked
beautiful details and
breathtaking designs, the
jewellery collection doesthe same. The Loup Diamants decor earrings, in the
shape of masks with diamonds and 12 white cultured
pearls hanging down, revealed a lovely artistic creation.
The Providence ring, a large emerald of 20·12 ct
embraced by beautifully cut pieces of shiny, precious
stones of violet and pink sapphires and diamonds,
represented the ball’s highly magnificent appeal.
As though the
first ball was not
enough to fulfil one’s
wonder and curiosity,
we step into another
ball that took place in
Venezia, Italy, on
September 3, 1951.
The Venetian air
certainly filled the
room as our eyes
studied the details of
each piece on display.
The Evantail decor
clip, with pink
sapphires and white
diamonds, exposed a creative piece in the
shape of a fan that
can easily open and
close. As the
t r a n s f o r m a t i o n
portrays a most
wonderful touch of
artistic splendour,
the next piece also
portrays finery at its
best: the Notte
Azzurra clip with turquoise, sapphires and diamonds,
in the shape of a woman in a dress can be transformed
into a butterfly prepared to flutter. As it flies it lands on
our next destination, the Black and White Ball. |
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1. Black Apples clip 2. Cantatrice clip 3. Fleurs Mysterieuses earrings 4. Eventail decor clip |
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The Black and White Ball took place in New
York’s Plaza Hotel on November 28, 1966. Truman
Capote, an American writer, hosted such a grand ball to
mark the climax and success of his career at the time. A
range of celebrities were present amongst the 500
guests, including Mia Farrow, Marlene Dietrich, Greta
Garbo and Frank Sinatra. Although the theme might
sound simple, the jewellery designs symbolized a
complex feature that wonderfully emerged in all of its
beauty. The Diamond and Onyx decor clip portrays a
beautiful woman with diamonds and onyx brightly
glistening. With a smaller range of colours, more details
were highlighted.
The Oriental Ball marked a chic party in Paris on
December 5, 1969. The pieces were enchanting, filled
with colours deeply moving and attractive to the eye.
Painter Salvador Dali was also present at the ball, along
with the French
actress Brigitte
Bardot. One of the
first pieces that we
can come across
amongst the grand
collection is the
Kingfisher necklace
with red spinels,
turquoise and
diamonds that
fantastically come to
life. One of the many
pieces that catch the
eye is the Makara ring with a 30·78 ct yellow
sapphire surrounded by
turquoise, amethysts,
diamonds, peridots and
sapphires. As one closely
examines the Makara ring,
an image of an elephant
comes to life, a superb
addition to the piece’s
exquisiteness.
The last ball that we land in is the Proust Ball,
hosted by Baroness Guy de Rothschild, who previously
attended the Oriental Ball two years before. On
December 2, 1971 the Baroness celebrated writer Marcel
Proust’s 100th birthday, by organizing a majestic ball
in Ferrieres. Each guest had to go to the ball dressed in
an outfit designed according to one of Proust’s 2,000
characters from one of his written works of art presented
in seven volumes, In Search of Lost Time.
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The jewellery pieces that represented the ball
were beautifully refined and pleasurable to look at. The
Miss Audrey ring includes pink and white diamonds
that envelop a 17·92
ct natural pearl placed
at the centre. The
Proust Ball jewellery
collection has colour,
detail, poise and
luxurious features all
most brilliantly
highlighted.
As a general
overview now, each
jewellery collection
delightfully goes
hand-in-hand with each ball’s theme.
As the tour of
this grand jewellery
collection comes to
an end, then all one’s
attention focuses on
the book, Bals:
Legendary Costume
Balls of the Twentieth
Century. Nicholas
Foulkes, a British
historian, journalist
and author, provides
us with a clear vision
of how the balls were
organized and how
they were perceived
at the time. With
pictures and detailed text, everything comes together to
highlight the various events that were presented.
In order to have an even deeper perspective about
Van Cleef & Arpels as well as the different balls,
Foulkes talked about how it was to work with Nicolas
Bos, the vice president and creative director at Van
Cleef & Arpels.
What is the first thing that comes to mind when
you think of Van Cleef & Arpels?
Nicholas Foulkes: Well, I like Van Cleef …
Funnily enough, my wife bought me old Van Cleef
cufflinks for my 40th birthday. I have always quite
liked them … obviously, the mystery setting is something
very special, but I wind up with a lot of stuff from the
’70s from Van Cleef, which I love—it is just very
elegant and very cosmopolitan. I don’t know why I sort
of associated [it] with the 1970s but I think that was a
particularly interesting period in its history. |
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5. Makara ring 6. Diamond and Onyx Dancer decor clip 7.Oriental Dancer
decor clip 8. Notte Azzurra clip |
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In your personal perspective, how has Van
Cleef & Arpels changed over the years?
Well, all of these businesses have changed. If you
look at what Cartier was, it was a handful of shops; it
was London, Paris and New York, all of them owned by
different members of the family. Then they had Munich;
I think they had Cannes, Biarritz maybe … and now
Cartier is huge. And Van Cleef, thirty or forty years ago
[it] had more shops, now it does not have as many.
I suppose what is interesting is that high jewellery
did not cease to exist, but there was a disconnect between high jewellery and fashion then. In the ’70s, it
was a lot of exotic materials—coral, turquoise, wood
and things like that; in the ’80s, it became a lot of
custom jewellery. Until then you had fashion and high
jewellery marching almost side-by-side because fashion
tended to be couture and the jewellery was couture
jewellery by the nature of the work and by the nature of
the people who commissioned it.
In [the] subjective, it is only in the last ten, fifteen
years that you have had a realignment of fashion and
high jewellery, that is, I think, to a degree due to
emerging economies, where you have younger people
who are both interested in fashion and in high jewellery.
What is interesting about Van Cleef, I suppose in the
’80s and ’90s, was that it became very quality-oriented
in terms of stone—what you did have was an incredible,
meticulous purchasing policy regarding stones. So
while it wasn’t
perhaps the most
original designs,
you did have high
quality stones.
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9. Loup Diamants decor earrings 10. Oriental Fabric ring 11. Providence ring 12. Miss Audrey ring |
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What is quite
interesting is that
with Nicolas Bos,
who I rather like,
he is a most
sophisticated guy
and he is great fun
and he has got a
breadth of cultural
reference, you have
got again very creative interesting work
coming out …
What has been quite nice for me,
it hasn’t tried to be everything to
everybody. It has basically tried to be
Van Cleef and there is enough people
who like it. I don’t think they ever
want, well I hope they don’t want it to
become a great big machine. It is
sufficiently flexible as a business,
which can be frustrating at times,
because [the] organization is perhaps
a little too flexible. But you can have
very interesting exchanges of ideas
and Nicolas is very good like that;
because having run the Fondation
Cartier, he understands that he has got
a flexible mind set.
For example, when we were working on the
book, he said there are these balls and we fancied doing
a collection but we don’t know much about them, that
was it. So, I went away and looked at it and saw the balls
that there were. I wasn’t told these are the balls we are
going to do and these are what we want … I came back
with my suggestions and I came over to talk for a
morning to the creative team in Paris and it sort of
evolved, that is what I quite liked … What I really hope
remains is this flexibility and this responsiveness … I
think jewellery needs to be appreciated in a cultural
context.
Now, let us talk about the book. What did you
think when you learned that the book would cover a
few lavish balls that took place in the twentieth
century?
Well, it was
interesting, we were
having a cup of coffee
a couple of years ago
in London and Nicolas
kind of floated the idea
and I thought it was
interesting … I hope it
conveys a sort of
extended snapshot of a
way of life that no
longer exists. [Nicolas]
approached it very much as a sort of holistic cultural experience, so you
will have the jewellery, you will have the book … some
of it is elusive and some of it is abstract so you have a
range of dimension to it and that is what I tried to do with
the book … There is stuff in there that is quite interesting.
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What was your favourite part about putting the
book together?
It was fascinating. It turned out to be twice as long
as we originally envisaged. It is like an iceberg, what
you see is only a portion of what I actually managed to
dig up …
What I hope is it provides entertainment and I
hope it illuminates an aspect of privileged life in the past
century. It has sort of been neglected up until now and
I was delighted to have the opportunity to investigate it
and to meet some really fabulous people.
How would you be able to compare people’s
lifestyles then to their current lifestyles?
Well, it is very different. It was not sort of jet-set
or bling … It is very difficult to compare it. I think
people don’t have the time today and I guess the
patience isn’t there. We are very used to getting stuff
very easily whereas these things [the lavish balls], they
weren’t very much fun, they were an effort. You had to
get this costume, and not just your costume, but the
costume of all your people. You had to almost write
your own little drama and you would come in and do
this tableau vivant … |
13. Kingfisher necklace |
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— Photographs Courtesy Van Cleef & Arpels |
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