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Vol. 24 No. 12  - JULY  2011
   
Five Jewellery Design Directions For 2012
     
     
  Five Jewellery Design Directions For 2012  
 
     Next year's big jewellery trends will take inspiration from vintage design, cinema, celebrities, nature and fiction, according to a report by Swarovski Gems and its global trend and design forecasting service, Gem Visions.
     
    Titled Gem Visions 2012, the collaborative reports is an annual trend and design book featuring design directions, themes and inspirations. The report has forecast five design directions for 2012-studio, fantasy, fiction, luminescence and nouvelle vague.

     Studio
      The 'studio' trend is informed by a rise in handmade yet simple, polished jewellery with an emphasis on a neutral colour palette and retro colour combinations. Jewellery under this trend will feature the use of pearls, brush-effect metalwork and vintage designs. The trend derives its name from studio pottery and draws upon designs of the 1950s. Jewellery designs that fall under this trend will appeal to lovers of heritage brands and vintage jewellery.

    Key stories: soft brushed, graceful pearls, sweet vintage, lyrical collage, multicolour painting feeling blue, radiant nature.
 
Earrings by Indonesia-based company PT King Halim. Materials used are Swarovski zirconia, Swarovski marcasite, sterling silver and rose gold plating. Part of 'Studio' trend.
 
 
 
Fantasy  
     As a juxtaposition to 'studio', the 'fantasy' trend pertains to jewellery in a spectrum of deep, intense colours that correspond with gemstone shades. Flora and fauna are said to be the inspiration behind the embellished and intricate jewellery under this design direction, which includes green, violets, orchid colours and bright pink. Lovers of the 'fantasy' trend will be courageous consumers who are keen to express their individuality through one-off designs.

    Key stories: imaginary world, bloom profusion, sinuously entwined, shielded, intense melange, exuberance.
 
  Left to right : Swallow ring by Hong Kong-based designer Jessica Fong. Materials used are Swarovski gemstones blue sapphire, passion topaz rainforest, Paraiba, turquoise, peridot, yellow diamonds, white diamonds, white diamonds and white gold. Part of the 'Fantasy' trend.
'Ramage' by Japan-based designer Rinka with Swarovski zirconia. Part of the 'Fantasy' trend.
 
 
Fiction
     The rising popularity of the sci-fi genre and provocative celebrity jewellery wearers such as Lady Gaga have given rise to the 'fiction' design trend, according to Gem Visions. Jewellery under this trend will merge the themes of skeletal structures and bones, myths and legends as well as extra-terrestrial beings with bejewelled designs. Earthly colours of orange and red as well as night sky shades of glinting black and grey will be replete.

   Key stories: voodoo mystric, tribal beat, fade to black, divine radiance, stellar constellations, dynamic cosmic.
 
Left to right : A Stephen Webster ring. Part of the Fiction' trend.
A jewellery piece by American designer Matthew Campbell Laurenza. Material used are sapphires, enamel lacquer accents, stering silver and black rhodium plating. Part of the 'Fiction' trend.
 
 
 
Luminescence
     Based upon radical minimalism - a revival of the 1990s techno era - the 'luminescence' trend will inspire the creation of modernised, industrial jewellery with architectural, abstract and geometric shapes. A new colour vocabulary of strong, clashing contrasts and fluorescent rainbow hues will feature across jewellery that draws upon this trends. Young consumers are likely to be the main demographic this jewellery trend caters to.
   Key stories: vivacious mass, prismatic glow, digital age, morphing, rough luxe, monochrome, graduated light.
Left to right : Dol:ci M Emotion Ring by Hong Kong-based Lila Wong. Materials used are Swarovski gemstones ruby, blue sapphire, yellow sapphire, passion topaz rainforest, diamonds and 18K white gold. Part of the 'Luminescence' trend.
Necklace by Brazil-based Sabrina Joias. Material used are golden yellow Swarovski zirconia, amethyst, sterling silver, titanium and gold plating.
 
 
Nouvelle vague
     'Nouvelle vague' draws upon the preserves of timeless cinema and music genres such as 'Film Noir' and 'New Wave' in a jewellery design trend that is centred around the use of cubic zirconia and black and white. This trend appeals to smart, classic dressers who aspire to wear statement diamond jewellery.
   Key stories: city lights, a la mod, film noir, new wave.
 
Bangles by Switzerland-based Hedera Geneva. Materials used are Swarovski marcasite and carbon with inlaid titanium. Part of the  'Nouvelle vague' trend.
 
   
 
       
 

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