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Hong Kong launch for Lili Diamonds' New branding, new Meteor Cut ® |
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During the recently International Jewellery Show in Hong
Kong, Lili Diamonds held a party in the Grand Foyer area to celebrate the launch of the company's new branding, all inspired by space. During the event, hosted by Managing
Director Dotan Siman-Tov, Lili presented the company's innovative website and the special cut diamond, called Meteor Cut ®, which draws inspiration from the company's celestial branding. To top that, the new corporate video was shown. The event was accompanied by models wearing jewellery pieces by the Lili jewelry brand, inlaid with the company's celebrated patent-protected diamond cuts. |
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Left to right : Mr Dotan Siman-Tov, Managing Director of Lili Diamonds, introduces the company's new branding strategy during the launch in the Hong Kong Jewellery Show
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Posing with beautiful model from left to right - Mr Isaac Siman-Tov,Managing Director; Mr Nadav Attar, Marketing Manager; Mr Dotan Siman-Tov, Managing Director. |
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Lili's new website was also launched last month, and it includes 3D imaging and a variety of animations - starting from diamonds, through explanations about the diamond industry, to magnificent galaxies. "Our website, www.lilidiamonds.com, brings about a revolution to the world of diamond marketing. We used all the vogue technologies to produce a most impressive website which sheds new light on the world of diamonds. Soon we are to present the next step in the company's digital branding, and continue to surprise and thrill the global diamond industry, "said Nadav Attar, marketing manager at Lili diamonds. |
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Lili's Fair east team along with the Israeli management. |
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The new diamond cut was especially designed as part of this meteoric branding transition. "The Meteor Cut® has already been presented to our clientele, and although we knew it has great marketing potential, we too were astounded from the clients' response and enthusiasm; it seems that Meteor Cut® is about to become another one of Lili Diamonds' signature piece, alongside Crisscut®, Crisscut® Cushion, and Wondercut®," said Dotan Siman-Tov, Managing Director of Lili diamonds. |
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Left to right : Models wearing jewels by Lili Jewelry durling the launch in the Hong Kong Jewellery Show. |
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The Meteor Cut® has a decagonal shape, and its 10 straight walls are built of 71 facets. Lili diamonds said it took ten months to achieve the technical perfection of cutting the diamond so that it radiates its outstanding brilliance. |
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