Last issues
Vol. 27 No. 7 - February 2014
De-Beers' Launches Malee Screener
GIA launches DiamondCheck

GIA Presentations on Rubies
India Moves on Sybthetic Diamonds
Jade Prices Rise
We cannot lose consumer trust in diamonds
Ruby & Sapphire : A Collector's Guide
Christie's Online-only Jewellery Sale
Timeless and Trendsetting Pearls
Opportunity for Thai Gem Industry in Ingeria
Jewels by JAR
Alorosa Creating a Brand
   
     


De-Beers' Launches Malee Screener
 
 
     De Beers is now in the manufacturing stage with its melee screener and will lease it to interested sightolders in the second quarter before placing the device in a grading and research facility it operates in Antwerp, making it open to the trade more generally. The machine, officially dubbed the Automated Melee Screening Device, or AMS , screen near-colourless or colourless diamonds as small as 1 point and up to 0.20 carats to determine if they are natural, De Beers said.

     Unlike the screening device for synthetic and high-pressure, high-temperature-(HPHT) treated diamonds introduced last month by the Gemological Institute of America that tests one stone at a time, De Beers device can take up to 500 carats of melee at once and automatically feeds the stones, table-down, into a measurement station.

     Following testing, the diamonds are automatically dispensed into one of five bins: - Pass: The stone is not a synthetic or a simulant. Trials have indicated pass rates of 95 to 99 percent for natural melee:

— Refer: A rare result, this indicates that more testing needed;
— Refer Type ll: The sfone has a low concentration of nitrogen and furTher testing is required, as it may be synthetic:
— Non—diamond: The stone is a simulant or synthetic; and — Purge: This bin is for when The user needs To empty out the machine because, for example, = placed The wrong packet of diamonds into the device.
 
     Because the machine feeds and sorts stones automatically it can be left unattended, and one person can operate muitipie machines at a Time.

     However, unlike the GIA, De Beers won't be leasing its device at no cost in exchange for data, or selling it to the general trade, at least not righl now. De Beers said it will offer three—year leases on the device, which was developed by De Beers Technologies UK, To sightholders through The lnTernatlonaI lnstitute of Diamond Grading & Research (IIDGR) in Antwerp for $25,000 a year. De Beers declined to say which sightholders would be leasing the machines.

     Founded in 2008, the IIDGR is part of The De Beers Group of Companies and is a grading and research centre that offers a range of diarnond grading services and specializes in developing verification instruments.
 
 
       ln addition to leasing the machines to sightholders, De Beers will install muitipie melee screening devices at the IIDGR later this year. The cost of the screening service is yet to be determined - and while the details are still being worked outs, it will be available to the general trade, De Beers said.

     When asked if De Beers plans to sell the device to the trade, a spokeswoman for the diamond miner and marketer said the “initial plan" is to lease the device to sightholders, which are the “current priority at the moment.”

    De Beers tested the device last year in a pilot programme at the IIDGR. A number of the devices also were deployed to diamond centres worldwide, to measure the impact of differenT environmental conditions on the machine's performance, De Beers . said.

    After receiving what it describes as “strong expressions of interest from many sightholders," De Beers opted to begin menufacturing the melee screener.

    De Beers’ release of information about its automated melee screener comes on the heels of the GlA's official announcement that it had developed the DiamondCheck, a screening device size for the detection of lab-grown as well as HPHT- Treated diamonds as small as one point in size. The GIA is is leasing the machines to diamond bourses around the world at no cost in exchange for data about the stones that get screened. Through GlA lnstruments, iT is also selling the DidmondCheck To the wider trade for $23,900.

    The bourses currently slated to receive a DiamondCheck are in New York, Mumbai, Dubai, South Africa, Hong Kong, Tokyo, Shanghai and Tel Aviv. Absent from this initiall list is the bourse in Antwerp, one of the world's main trading hubs, Though the GlA said Antwerp, along with other diamond centres, likely will receive a DiamondCheck laer in the first quarter.
 
 
GIA launches DiamondCheck
 

     The Gemological Institute of America has developed, and will sell to the trade, a screening device for the detection of lab-grown as well as high-pressure, high-temperature (HPHT) treated diamonds.

The Table-top device, called the DidmondCheck, is about the size of a toaster oven and can be used to test diamonds from 1 point to 10 carats in size. It takes a single stone at a Time. The diamond is inserted table down via a small black hatch that slides open at the top of the device, which is a spectrometer loaded with GlA sofiware developed using years of diamond data.
 
     
 
     The machine gives users one of three results about the lnserted stone: it is a natural diamond ; it is a diamond but should be referred to a lab for further testing because it could be synthetic or treated; or if is non-diamond material such as moissanite or cubic zirconia, though the device does not specify the type of material.

     GIA Senior \/ice President of Laboratory and Research Tom Moses said that the device is 100 percent accurate if used properly.

     The GlA is leasing the DiamondCheck to bourses worldwide at no cost, beginning with the New York bourse and then going on to bourses in major Trading centres worldwide including Tel aviv, Johannesburg, Shanghai and Dubai, arnong others.

     In addiTion, GIA lnstruments will sell the DiamondCheck, which is priced at $23,900, to interested members of the trade and any bourses that require more than one machine. Moses said a number of diamond dealers and “major retailers" have inauired about buying the device, though he declined to give any specific names. ln exchange for the devices, The bourses, which will operate the DiamondCheck using an internal employee trained by The GIA, will send The machines’ data to the GIA, which will use it to broaden ifs understanding on the type and number of synthetics on the market.

     The undisclosed mixing of synthetics with natural, mined diamond, In melee specifically, has been an issue in the trade for the post several years, particularly after a parcel of hundreds of undisclosed synthetics turned up of the lnternational Gemological lnstitute’s facility in Antwerp in the spring of 2012. Yet the truth is that no one entity has any hard data about the guality of growing diamonds is constontly evolving.
 

Top to bottom : The GIA DiamondCheck
Mr. Tom Moses
 
 
 
 
     Moses mentioned that the GlA recently come across a diamond grown using The CVD process that was Type la. Up until that point, lab-grown diamonds were Type la. Up until that point, lab-grown diamonds were Type lla. "What we get back from this is more spectra, more experience," said GIA board member and scientist Rodney Ewing, the Frank Stanton professor in nuclear security at Stanford Universify.

     The GlA’s DiamondCheck device joins other synthetic detection devices already on the market. ln the late 1990s, De Beers’ research and development arm introduced the DiamondSure and Diamondview machines, which are used in grading labs worldwide, including at the GIA. The diamond miner and marketer also developed a synthetic melee detector in recent years that can batch test malee. De Beers is now in the process of manufacturing the Automated Melee Screening Device.
 
 
 
GIA Presentations on Rubies
 
 

 
   Ruby — one of the most historically significant and sought-after gemstones - continues to gain widespread attention from the global gemstone and jewellery trade. As part of the gemological Institute of America's (GIA) mission to bring gemmological information to the public, Vincenf Pardieu, GlA's senior manager of field gemmology in Bangkok, will give three educational prsentations on rubies on February 8, 9 and 10 during the second annual Myanmar lnternational Gems & Jewellery Expo.

    On February 8, Pardieu will give a Talk on “Understanding Rubies." He will discuss, ruby deposits Throughout history — from The mountains of Central also to the jungles of Myanmar and Thailand to the remote bush of East Africa. Most rubies in Today’s market originate from three different Types of deposits: classic marble type deposits, basalt-related deposits, and amphibole~ related deposits. The study of ruby inclusions and the chemistry from different geologic origins offen enables gemmologists to identify whether a ruby was mined in Mydnmar, Thailand, Mozambique or another source.

 
 
 
 
   
 
 
    On Februdry 9, Pardieu will give a presentation on “Rubies from Mozombique and East Africa.” After the discovery of The Winza ruby deposit in Tanzania in 2007, many gem buyers moved to east Africa to find rubies. The arrival of these buyers propelled ruby mining in Northern Mozambique and led to rapid increase in production from the city of Montepuez. Most rubies traded today in Thailand are from this new deposit, and pardieu will present them and discuss their impact on the trade.

    "Rubies from Vietnam and CenTral Asia" will be The focus of Pardieu’s Talk on February 10.

    Rubies from mable-type deposits in Myanmar are globolly recognised, and several other deposits east and west of The Himalayan range — particularly Vietnam, Pakistan, Afghanistan and Tajikistan— are known for producing fine rubies. Pardieu, who has visited these deposits. will discuss their characteristics and compare them to Burmese rubies.

    Pardieu speciallises in the origin determination of gemstones and has visited numerous gem-producing ares in Southeast Asia, Central Asia and East Africa and particularly the llakaka-Sakaraha sapphire deposits of southern Madagascar over the past decade.
 
 
 
India Moves on Sybthetic Diamonds
 
     
 

 
    India's Gem and Jewellery Export Promotion Council (GJEPC) issued a circular to its members detailing how members can guarontee the natural origin of diamonds that they sell by making declarations on invoices and memos.

    The guidelines form part of a plan to deal with industry concerns over the undisclosed mixing of synthetic diamonds with natural diamonds.

    GJEPC confirmed that it has put efficient detection methods in place; however, it noted that both domestic and international diamond buyers have started to request a declaration on invoices, similar to the declaration used in rough diamond transactions, when purchasing diamonds in lndia.

    “The entire global industry needs to be aligned on these and hence it is critical that one organization takes the lead and responsibility, for creating the guidelines and achieving alignment,” GJEPC started.
 
 
    Following discussion with the World Federation of Diamond Bourses (WFDB), The council recommended That members follow guidelines stipulated by The WFDB as of January 6, when using declarations, and stressed traders to monitor the guidelines for updates and changes.

    Independently, GJEPC also sought legal counsel to understand the implications of the declarations and repercussions that will result in the event that synthetic diamonds are detected and a declaration is found to be false. The council once again implored members to establish strict internal control processes to prevent undisclosed mixing.
 
 

 
Jade Prices Rise
 
 
    Hong Kong jade dealers have fallen on hara times, as concerns over a drying-up of jade from Myanmar cause prices to soar. A few years ago, a quality piece of Burmese jade at trade fairs in China cost about $2,700, said Li Qi, a Chinese jade trade who own a shop in Hong Kong, and a piece of jewellery processed from that stone could sell at 10 times the price of the raw material.

    But these days, the trade has become far less profitable. Raw jade prices have skyrocketed so that merchants like Li can barely afford To purchase the stones, while cusfomers are turned off by the high prices, and demand is falling.

    “(Raw) stones that were only worfh 10,000 yuan ($1,600) before, are now is sold of least 15,000 yuan ($2,400)," Li said. “People are definitely buying less (jade jewellery than) last year. So, running the business becomes a very difficult task."

    Most of The world's jade supply — as well the best— comes from the small mining town Hpakant in the conflict-ridden Kachin region Myanmar, where Thousands of workers bring up jade in hazardous conditions. About half of Myanmar's yearly production of jade, which is worth about $4.3 billion, however, Trickles over "unofficially" to China. For 2012, The official export of Burmese jade stood at only $34 million, which even taking into account Myanmar’s domestic consumption, is far too low.
 
 
    The government hosts several national gemstone emporiuma each year, but jade producers prefer not to sell their products at these emporiums as they would be subject to high government tax rates, up to 30 percent of the value of their sales.

    And over over the past decade, as the spending power of Chinese consumers increased, jade prices too have risen. In response to the demand, big jade producers are now using sophisticated technology to speed up production, but that may not be a good thing.

    "All the hills and mountains you see produce jades and precious stones, " said Yaw Han, a Burmese jade merchant, standing atop a mountain in the jade mining region. " If we continue to find jade through traditional hand-digging. I think that we can find jade for the next generation. But, if companies use modern technology these mountains can be gone within 15 years".
 

 
 
 
We cannot lose consumer trust in diamonds
By Philippe Mellier
 
 
    Relationships run deep through the diamond industry and have done ever since the 15th century. When he first diamond betrothal ring was given by Archduke Maximilian of Austria to Mary of Burgundy.

    And today diamonds continue to represent the ultimate relationship - the enduring emotional bonds of marriage. However, for us, diamonds also represent our relationship with you and the ties that bind together the people {in our industry.

    To my mind there are three fundamentally important relationships that allowed us to achieve so much in 2013 and that Wlll enable us to go on to further in the year ahead. Firstly I would like to pay to the outstanding relationship between Botswana and De Beers. We have been partners for more than 40 years and over that time our relationship has been prised internationally as a leading example of a successful public-piivate partnership.

    And the relocation of De Beers internationa Sightholder sales activity last year saw the relationship elevated to an entirely new level Botswana has grown being a primary producer with a maturing manufacturing sector in to one of the world' s key rough diamond trading destinations. Not only does this bring incresed economic activity and a regular influx of successful entrepreneurs to Gaborone but it also sends a message to the global business community that Botswana is so much more than the world s leading diamond producing country.

    The second relationship I would like to talk about is that between Sightholders and De Beers Of course. this will be the final Sight for someone who has been central to every Sightholder relationship. and before we go any further I would like to take this opportunity to raise a toast to Varda Shine and say a huge thank you for thirty years of outstanding service — not just to De Beers; not just to the Sightholder community; and not just to the people of Botswana and De Beers” other producing country partners; but to the entire diamond world Varda has left an indelible mark on the industry and it is undoubtedly a much better place because of her influence.
 
   
 
    As we all know, a lot of Varda”s time over the last two years has been taken up with the relocation project and obviously it has been time very well spent Southern Africa has become the new centre of gravity for the diamond trade and the relationship between Sightholders and De Beers has been fundamental to this shift of course, this relationship has been at the forefront of many of the key developments in the history of diamonds, whether it is catalysing growth in benefieiation or growing consumer demand for diamond jewellery in new consumer markets.

    And once again, the transfer of De Beers' international Sightholder sales operations to Botswana has demonstrated not only our belief in Botswana. but also the ability of this relationship to lead and deliver important and lasting change in the diamond industry. But as the world changes, the most successful relationships are those that have an ability to evolve, adapt and grow.

    We have therefore looked at a variety of new ways to strengthen our relationship with Sightholders in the next contract. We have listened to Sightholders’ views on how best to do this and will focus on simplifying the process where possible, giving Sightholders greater flexibility and making Sightholder status even more meaningful. We are proud to bring the Sightholder and De Beers brand names closer together with our new
Sightholder signature and to reinforce its importance by ensuring that only the most financially sound and transparent businesses qualify to use it.

    All of this is focused on strengthening the key relationships — between Botswana, De Beers and Sightholders ~ that drive the success of diamonds And of course this is the focus of the relocation to Botswana. The move of De Beers’ international Sightholder sales activities to Gaborone was integral to De Beers — and by extension Sightholders ~ accessing long-term supply frotn the world’s leading source of rough diamonds, while providing the nation of Botswana with a wonderful platform to drive economic development and diversification.
 
 
 
      None of us could have achieved these era-defining successes without the support of the other parties and our relationships can go from strength to strength as a result of this.

     The third and final relationship I would like to talk about tonight is that between the diamond industry and its consumers. It is this relationship that ultimately drives all of our prospects so it is worth taking a couple of minuted of consider how it is likely to develop in the year ahead.

     Of course, any strong relationship has lts foundations in trust and honesty. and anything that has the potential to undermine these foundations must be taken seriously. The recent reports of dishonest elements of the industry trading in undisclosed synthetics represent a significant risk in 2014 and it is imperative that we all take the necessary steps to protect our business.

     However, we believe that a key benefit of your relationship with De Beers is that we will continue to support you with the necessary guidance and tools to help you maintain the integrity of your business reputation. A consumer's desire for diamonds is only true source of value in the industry. We
must therefore lead by example, take all reasonable steps to mitigate risks in this area and show that we are not prepared to allow consumer trust in diamonds to ebb away as a result of the actions of an unethical minority.

 
 
     And securing consumer trust in diamonds becomes even more important when we cnnsider the positive economic prospects in the year ahead. There are good signs coming from the US economy with early reports of solid growth in retail sales over 2013. and the jewellery industry being one of the leading performers. Consumers are expressing improved confidence in both economic and job prospects and investors are increasingly moving away from the safest investments and returning to stock markets. which further supports the picture of growing economic confidence. But question marks still hang over the consequences of shifts in US monetary policy and its impact on the global economy.

     Looking east to China, there are also healthy signs. The outlook for industry sales over Chinese New Year is positive and expectations are for a continuation of strong economic growth, at around the same level as that seen in 2013. The Chinese government's policy of refocusing the economy so that growth is generated by consumer spending rather than state investment should be of benefit to the diamond industry over time. but we
will need to keep a watch on how this transformation is managed.

     Meanwhile. India, the other engine of growth for consumer sales of diamond jewellery in recent years. experienced a more challenging domestic market in 2013. Although there are some ongoing concerns about inflation and currency volatility. improvements in the agricultural sector could trigger an upswing in domestic demand and the economy can be expected to pick up further after the elections in May. There is also better news on economic prospects in Europe and Japan, with the Eurozone starting to see a rise in industrial production and Japan's economy bcnelitting from its monetary and fiscal stimulus programme. In short, things are looking up.
 
 
 
     So, in 2014 let us build on the firm foundations we have established, continue to invest in the outstanding relationships that have brought us so far and ensure we keep on working together for our mutual benefit. With Sightholders at the centre of the De Beers business and Botswana at the centre of the diamond world. we approach a year alive with possibilities. Then we continue to nurture the relationships on which our success is based then we will also make sure that diamonds remain the symbol at the centre of the consuniei"s universe.

     De Beers Group chief executive Philippe Mellier recently delivered the above speech at a dinner in Gaborone, addressing senior representatives from the Republic of Botswana, De Beers Sightholders and leading figures of the Gaborone business community.
 
 
 
Ruby & Sapphire : A Collector's Guide  
   
       The Gem and Jewelry lnstitute of Thailand is to be congratulated for publishing this most excellent book. Produced by The leadership Team of The lnstitute, The book is an acknowledgement of their dedication and expertise this volume embodies Three Things seldom seen Together in a book today: Stunning pictures; a most readable Text; and important information.

     Of coffee-Table format, This large (24x28 cm) volume is decidedly not a coffee-Table book in the usual sense of the term it is a book to be read and re-read, savoured, refered to and treasured. For enthusiasts of ruby. sapphire, gemmology or jevvels, This book is a must.

The Book is just what the title says: a guide for collector. It is neither an exhaustive technical treatise, nor a gemmology textbook. The book will assist collectors of ruby, sapphire and gemstones in coming to a greater understanding and appreciation of their specialty.

 
 
 
 
     Author Richard W Hughes is a prefessional gemmologist of long standing, and based in Bangkok. He is an accomplished writer with an engaging literary style. He has Travelled to all The producing ruby and sapphire fields worldwide. His unique portfolio of expirience and ability has resulted in a volume which is bound to become a classic.

     The sections on gemmology and gemstone appreciation are sufficient to enhance a collector’s understanding of the science that lies behind all beautiful gemstones. Collectors should find find useful the section dealing with gemmological laboratory reports.

     Worthy of special note is the large section (228 pages) on the countries and gemfields producing ruby and sapphire. A concise but comprehensive overview of each production district is accompanied by remarkable photographs — of gems, mines, locales and people, which together impact a very real sense of travel and adventure in remote and inaccessible pieces.

     The sections devoted to Thailand describes the country's progress from cottage industry to today's status as a global centre for production and trading of ruby and sapphire, all within 50 years.
 
 
     The section on the collecting of books on ruby and sapphire is truty a gem in its own right. The author reveals a passion for book collecting that comes through on every page. The bibilographies are volumnous and invaluable.


     Throughout ruby and sapphire: A Collector's Guide, " The pictures are a delight, may being the author's own photos. Most of the gemstone photographs were taken by two renowned Bangkok gemstone photographs were taken by two renowned Bangkok gemstone photographers, Ms Wimon Manorotkul and Ms E Billie Hughes, All pictures in the book are attributed; the owners of the gemstones photographed are acknowledged.

     Above all, This volume gives or insight t the philosophy and psychology behind The collecting of ruby and sapphire. Beauty, rariy,wonder - for whatever brings collector under the spell of ruby and sapphirre, This volume is indeed an informaiive and useful guide. "Ruby & Sapphire: A Collector's Guide" is worthy of a place on The bookshelf of every gemstone enthusiast.
 
 
 


 
     
Christie's Online-only Jewellery Sale  
 
     Christie's is holding Statement jewels. The online only sale of jewellery pieces. Comprising over 80 lots with price points accessible to a wide range of collectors, this sale offers an eclectic array of coloured stones, diamonds, jadeites, cultured pearls, watches and more. The sale will open for bidding on Tuesday, February 25th and run through to Thrusday, March 6th. It is accessible Via www.christies.com/statementjewels.
 
   
 
   In 2013, Christie's achieved the highest annual result ever for jewellery in the auction house with US$678.3 million. Further to this milestone, Christie's continues to develop innovative sale channels, including the statement jewels online-only sale, providing jewellery lovers with an exclusive opportunity to acquire unique pieces from private collectors.

   Highlights include a set of ruby and diamond jewellery, by Van Cleef & Arpels, a set of emerald and diamond jewellery by Chaumet, and a set of ruby and diamond jewellery, by Van Cleef & Arpels.
 
   
 
 
Timeless and Trendsetting Pearls  
 
   For Thousands of years The Persian Gulf was The hunting ground for pearl divers, armed with nothing more Than a knife and nose clip. Dive after dive, These men spent months in the salty water, risking life, limb and their sight on the hunt for the most perfect of natural pearls.

Pearl farming Today is a very different art, with cultured pearls and freshwater goods dominating The gem's use in jewellery design, but the story of pearls — from those ancient days in the environs of Qatar through to adorning starlets on the red carpet today — still capTures our imagination.

   The recent exhibition at the \/&A Museum in London bought together thousands of years of pearl history, with designs from Cartier, Mikiimoto and Hemmerle and pieces worn by King Charles l, Marilyn Monroe and Elizabeth Taylor.

   The exhibition, a joint partnership between the \/&A and The QaTar Museums Authority, was overseen by co-curators Beatriz Chadour-Sampson and Hubert Bari, with Chadour-Sampson, a jewellery historian. adding jewellery from about 40 private lenders and companies To The exhibition, which had previously appeared in both Qatar and Japan.

   "From curating the exhibition I have realised pearls are a global phenonon, "says Chadour Sampson. "If you have gemstones They are usually sourced at a certain time owing to a lift in demand but pearls have remained fashionable over years and across cultures."

   Chadour-Sampson point our that pearls are a gem worn universally in The east and West. Whether for cockttails in London or to work in Osaka ; They transcend cultures as diamonds have, and surpass the popularity of many coloured stones.

   The history of pearls in the Middle East is also evolving and, where pearls were once a trade, exported by gem dealers for use all over the world, they have become a status symbol, with many ancient pieces of natural pearl jewellery being revamped for a modernday Middle Eastern customer willing to pay the heftier price tag commanded by natural pearls.
 
 
 
  1.Lizabeth Taylor was partial to a pearls
2.'Frozen' by Germany-based designer Sam Thi Duang uses tine freshwater seed pearls
3. Precious : An Akoya pearl necklace, previously owned by Marilyn Manroe, which is one of the items in the items in the V & A exhibition
 
 
   While natural pearls are rarely fished today, They regularly hit the headlines when sold at auction. As Chadour-Sampson notes, natural pearls that would have cost tens of Thousdnds of dollars at auction 20 years ago are today fetching millions. They s’starred in several fine jewellery auctions in 2013, including Sotheby's Geneva auclion of Gina. Lollobrigida's jewels, in which a pair of natural pearl earrings sold for CHF2.29 million. AT a Christie's Geneva sale in May lost year, a single strand natural pearl necklace went under the hammer for US$8.45 million, setting a world record for This slyle of neckldce sold at auction.

   “The symbolism has chdnged for pearls,” states Chadour-Sampson, referring to 1930s Cartier neckldce selected for the V&A exhibition boasting five strands of graduated, natural pearls. Many of those glancing upon it today would be hard pressed to comprehend just how many dives the necklace would have Taken to make. “It Tells you a story about how long it takes to put together, but we're spolit Today as we have access to cultured pearls.” she adds.

   The cultured pearl, championed by Kokichi Mikimoto who invented cultured pearl farming on an industrial scale, has become the norm for jewellers Today. “Mikimoto's dream that any womon could adorn her neck with pearls has become very true," explains Chadour-Sampson. “But it has also gone way beyond him now as Chinese mass production of pearls by the tonne means that everyone can afford a pearl necklace.”

   The rise of fine cultured pearls has also answered modern-day consumers’ desire for absolute perfection in their jewellery. The most prized are larger South Sea or lustrous Tahitian pearls that have a strong, uniform colour, in hues that imitate the colour of the mollusc shell in which they grew. “The rarities of today are The South Sea pearls,” says Chadour-Sampson. “The most expensive are those in natural, untreated colours; in The exhibition we showcased rare examples in shades of pink, gold, black, pistochio green, aubergine, and lavender.”

   Despite the boom in cultured pearls,demand for imitation pearls has also grown. While not a new phenomenon — imittation pearls have been in production for hundreds of years, made using various materials and means — They have certainly widened the scope of customer now buying and wearing pearls. “l Think we've come a long way from the stigma of grandma's necklace, ” says Chadour Sampson in reference to imitation pearl jewellery . “Certainly pearls are attracting wearers, and what started in the 20th century with Coco Chanel wearing imitation pearls has become democratised in 21st century. Today pearls have a different story to tell and you can wear them with anything."
 
 
 
  4.Channel-Pearls
5.Sotheby's recently sold the pieces in the Miss Lollobridgida collection for $4.9 million. Among the items sold were a pair of fabulous diamond and natural pearl earrings. A spokeman for the auction house said that eight bidderes veid for the earrings. They fetched $2.3 million from the highest bidder, setting a new auction record for an item of that nature
6.Magnificent : A 1930s Cartier necklace made from Gulf pearls and finished with diamonds and platinum clasps
7.Mikimoto pearls necklace
 
     Among Today's boundary-pushing pearl wearers are the likes of pop stars Lady Gaga and Rihanna., and the actress Sarah Jessica Parker , both as herself and as the character Carrie Bradshow, whom she portrayed in The series Sex & The City for six yeors. Each is known to layer up her pearls with other jewellery“ or wear them in chunky cuff or choker form.

   Alexander McQueen’s AW13 runway paid homage To The Elizabethans wilh lashings of freshwater pearls that adorned intricate jackets and even face masks. “l would more and more as an interestlng adornment; They are being used in on clothes, on bags and on boots in lavish quantities," states Chrissie Douglas, The founder of brand Coleman Douglas. “Pearls can be fun and serious at the same time ”

   Their pop-culture positioning in to the minds of younger consumers, up The various style references, whether subtle or outlandish, and translating them “Rihanna is promoting Chanel someone wearing the same look, the whole Chanetto do (like Rihanna), says Chadour-Sampson.
 
 
 
  8.A model wears freshwater pearls in the Alexander McQueen AW13 runway
9.Rihanna
10. British pearl brand Coleman Douglas
 
 
 
Opportunity for Thai Gem Industry in Ingeria  
   
 
   Before the economic slowdown of the western world in the last decade, business was booming for precious stone dealers across the world. This boom resonated in Thailand's coloured gemstone market and consequently benefited the miners in Africa, especially Nigeria. Surprisungly, even after the economic slowdown in western markets 7 years ago, the coloured gemstone mining sector grew exponentially . This was due to the ever higher demand for gemstones in the eastern markets, especially China.

   China has not only sustained and buoyed the gemstone market for the past 7 years, it is the sole reason behind the boost in gemstone mining. Nigeria, a mineral-rich country, has enjoyed this boost and has continued to be a top supplier of rough coloured stones. Due to this recent surge in Chinese demand, Nigeria has opened new opportunities for miners and foreign investors.
 
 
 
     Most gemstones from Nigeria are highly prefered by the market due to their attractive colours, high quality and crystallization; for example, Rubellite, Spessartite Garnet, Kunzite, Tourmaline, etc.

   Previously, most African mine production, including from Nigeria, headed straight towards the markets in Thailand, mostly Bangkok and Chanthaburi. That trend has gradually declined in the past decade due to many obvious barriers. This reduction of business and raw material may well be due the country's political uncertainties, lack of business incentives, slow and complex customs procedures, and weak or non-existent trade agreements with mineral-rich countries like Nigeria.
 
 
 
 
   In other words, Thailand has not taken the necessary steps to continue its lead in being a top coloured gemstone and jewellery hub. On the contrary, it has played catch-up in the race against other emeraging and highly competitive markets. Unlike Thailand, these other gemstones hubs have given strong incentives to pull the business towards them. These incentives range from government funed cash injections, to open customs import taxes and VATS. As an example, most African gemstone miners, including those of Nigeria, head straight to Hong Kong, a strong and competitive gemstone hub, because of its highly simple and uncomplicated customs procedures.
 
   
 
   Without a doubt, this process of gemstone mining in Nigeria will increase far into the future and the Chinese demand for finished gemstones will increase as their market matures even further. Thailand can start off by strengthening its trade agreements with Nigeria and possibly invest in the Nigerian gem mining sector. Furthermore, Thailand can play an important role between the mine and the end markets by positively engaging its skilled labour, manufacturing installation, and the required materials. This process of rough-to-finished product can promise more stable jobs and opportunities for Thai workers and businessmen. It is to be hoped that the Thai government will direct an urgent focus towards this industry, and that Thailand this industry, and that Thailand can continue to be an influential hub for gemstones and jewellery.
 
 
 
Breathtaking Jewels by JAR  
   
  1. Colorred Balls necklace, 1999, with rubies, sapphires, emeralds, amethysts, spinels, garnets, opals, tourmaline, aquamarines, citrine, diamond, silver and gold. Photograph by Jozsef Tari. Courtasy of JAR, Paris.
2. Multicolorred Handkerchief earrings, 2011 with sapphires, demantoid and other garnets, zircons, tourmalines, emeralds, rubies, fire opals,spinels, beryls, diamond, platinum, silver and gold. Photograph by Jozsef Tari. Courtasy of JAR, Paris
3.Jewel by JAR
 
 
 
  4. Butterfly brooch, 1994, with sapphire, fire opals, rubies, amethyst, diamonds, silver and gold. Photograph by Katharina Faerber. Courtesy of JAR Paris
5. Poppy Brooch, 1982, with tourmaline, diamond and gold. Photograph by Katharina Faerber. Courtesy of JAR Paris
6. Raspberry brooch of rubies, diamonds, bronze, silver, gold and platinum by JAR, 2011. . Photograph by Jozsef Tari. Courtesy of JAR Paris
 
 

   No retrospective of any contemporary artist of gems has ever been featured in the Metropolian Museum displays more than 400 works by renowned jewellery designer Joel A. Rosenthal, who are better known by his initials JAR. The exhibition is the first retrospective in the United States of his work.

   "We are not afraid of any materials, " said Rosenthal. The designer takes unique approach. He uses metals as strong as platinum and as lightweight as aluminuim as bases. Rosenthal also reintroduced the use of silver in fine jewellery making and blackened the metal to enhance the colour of the stones and the shine of the diamonds. His two significant design themes are flowers and butterflies often in the form of brooches.


 
     
 
   Rosenthal grew up in Bronx, New York. He attended Harvard University and moved to Paris shortly after his graduation in 1966. It was in Paris that Rosenthal met Pierre Jeannet, the other half of the JAR story. The two first opened a needlepoint shop. For Rosenthal needlepoint meant painting, mainly flowers, on a white canvas and playing with mainly flowers, on a white canvas and playing with the palette of the colours of the woods. In 1976, Rosenthal moved back to New York to work at Bulgari but returned to Paris and decided to open his own jewellery business. JAR was opened in 1978 first on the Place Vendome but then relocated to a larger space next door to better cater to their growning client base. They also expanded the team to include the few exceptional craftsmen still specializing in this field.

     In conjunction with the exhibition. JAR has designed a unique collection of earrings and watches for the Museum.

 
7. Cameo and Rose Petal brooch, 2011, with rubies, diamonds, silver and gold. Photograph by Jozsef Tari. Courtesy of JAR Paris
 
 
 
 
 
Alorosa Creating a Brand  
 

   Although Russia's largest diamond miner Alrosa well known domestically and in the rough industry, its name means to most consumers buying at retail. A new worldwide marketing and branding cambaign, which includes selling diamonds polished mine miner s manufacturing subsidiary through top international auction houses such as Sotheby s designed To change that.

Reaching Out
   "While De Beers is known worldwide Alroso doesn't enioy such popularity. We hope to make the company well known through Sotheby's diverse clientele the private buyers who not port of the trade, said Alexandar Malinin, director general of Brillanty Alosa, the cutting and polishing subsidary the miner established in 2000.

   Alrosa signed a memorandum of cooperation with Sotheby‘s in May 2013 for its diamonds to be sold through the auction house. So far, The company has token part in one auction in February, at which it sold two diamonds, and a second one in September, at which it sold three pink diamonds and one brown diamond. It is plannlng to sell a 47—carat round diamond at auction either by the end of 2013 or early in 2014.

   “There was spirited bidding for the items that were consigned by Alrosa. People appreciated not only the vibrant colours of the diamonds presented but also the exceptional cutting quality,” sold Gary Schuler,director of Sotheby’s jewellery department.

 
 
 
 

1. This stone was produced at Alrosa's mines, one of the world's major sources of high quality diamonds located in the Yakutia region of Russia. The pear-shaped Fancy Dark Brown Diamond weighting 40..45 carats and graced with small round near-colorless diamonds, was set in an 18-karat gold ring
2. Alrosa and Sotheby's signed a letter of Intent
3. Alrosa brown diamond sold at Sotheby's
4.Alrosa put up for Important Jewels Sale was the Fancy Coloured Diamond and Diamond Pendant Necklace (platinum)

 
  Two Programmes
   In the first stage, Alroso has Iaunched two programmes: one for large diamonds and the other for coloured diamonds — each designed not only to increase profits, but also to market and brand the company's diamonds.

   Athough Alrosa is the second-largest diamond miner in the world and has just completed its initiai public offering. (IPO), The company has solid reasons for wanting more name recognition “The more people know about Russian diamonds, The more they will want to buy them, and this will mean more sales for Alrosa rough,” said Mallinin, nothing that the Russian cut,while it has a certain reputation in the industry for quality, needs wider exposure with the general public.

    lt is not a new idea. Kristall Smolensk, the country’s largesl diamond manufactuer,has been working separately on promoting the Russian cut for a long time Milinin doesn’t exclude cooperation with other Russian manufacturers on branding initiatives in the future, although there haven't t been any negotiotions among them to This point.
 
 
 
 

   The other reason forcreating a promotional programme is that the diamond market in general has long needed a marketing initlative. “There hasn't been anything similar to De Beers ‘diamonds are forever’ campaign for a long while,” said Malinin. “In addition, The diamond market is facing threats, first and foremost from synthetic diamonds.”

Tracking Prices

   Brillianty Alrosa was first established to serve as a price— tracking vehicle on the world market for Alrosa diamonds. The manufacturing subsidiary buys around 5 percent of Alrosa's rough, and generated sales of $160.5 million in 2012. The company sells its large size diamonds directly to clients or through approximately five annual auctions held in Alrosa's offices in New York, Antwerp, Hong Kong and Ramait Gan.

   Even Though The company is the miner's subsidiary, Malinin said it buys the same lots and on the same terms as other Russian manufacturers. But unlike other Russian companies, which sell off the rough that is not profitable for them to polish — usually rough smaller than .30 carats ~ Brillianty Alrosa polishes all The rough it buys to get a complete reading of market prices for all sizes.

The Message
   The promotional and branding campaigns the manufacturer was assigned to develop are potentially very profitable. “The record prices have been on exclusive stones, either big stones in D or F colour or fancy colours,” said Malinin. “Exclusive stones are less subject to fIuctuations of the financial markets and their prices should continue to rise.” He added that selling them through auctions such as Sotheby’s provides good publicity for the companyln, In addition to achieving the highest prices.

   Since The launch of the marketing effort, the company has polished six rough stones over 50 carats and five other large diamonds are being polished of the moment. The stones are carefully selected by a group of the company’s top employees. The cutting and polishing work on one stone takes over two months with the best and the most experienced of Brillianty Alrosas 150 polishers assigned to the task. Malinin said that the quality of the cut is what makes a stone unique. Sergey Lutsishin, The companys head engineer, proudly adds that the perfect polishing could not be achieved without a special technique the company uses to restore the perfecfly srnooth surface of its polishing disks using machines designed specifically for the company. Alrosa also has a 52~ carat pear that will be offered for sale, as well as a number of diamonds larger than 20 carats.

   The skill of the company's cutters was established by a recent ruling by a special expert the of the country's metals and gems that one of its stones, a round diamond to be sold at Sotheby's, was prohibited from being sold country because it was “unique” by Russion According to Russion , large rough and stones have to be by the subcommittee to determine if they are “unique” or purpose of the legislation especially significant diamond within the country. The Irony in this case was that the rough stone over 100 carats had not been deemed unique by the been the polished one out of it was ruled unique, testimony to the skill of the cutter.

   Stones considered unique offered first to The Russian Finance and if it declines the Republic of Yakutia, diamonds are mined. In case, it was only after those two parties confirmed they willing to buy the stone company asked for the permission to sell it abroad., it took half a year to get the necessory paperwork signed by The prime minister before the diamond could be scheduled for auction by SoTheby's.

Fancy Colours
   Coloured stones are another product of which the compony is proud. The rough for these stones comes from the alluvial deposits of Almazy Ansbara—which contain a large percentage of colour diamonds, mostly fancy yellow — and Severalmaz, located in the northwest section of the country.

   “Coloured stones are commercially profitable, which meansthat the difference between the cost of polished and the cost of rough is very large," said Malinin. “When a stone is certified, that certification gives it approximate price, but when one buys rough, it is not always clear what the outcome will be.” The three pink diamonds— .30.50 and 1.02 carats -that were sold at Sotheby's in September for $230,000 come from The rough of Seyerqlmaz.The mine has yet to reach its full production capacity,which is expected in late 2013. Malinin recalls that the rough out of which The Three pinks were created was nothing special beginning, but when the rough cutting was done, unique were uncovered.

   During 2013, Brillianty Alrosa bought approximately 60 colour stones weighing over 100 carats in total from Seyerdimqz, which in, miner had collected over several years. Malinin said that the company is currently negotiating with big jewellery firms to sell them a steady supply of coloured stones mostly small ones.

   For the long term, the hope is that new marketing efforts wil result in a well-known brand name and brand reputation for Russian diamonds. Malinin believe the compony has the company has for creating a brand would be widely recognized and approxing to the public. First of all, Russian diamonds are unique in their quality, secondly, They are not conflict diamonds and third they are mined in an ecologically clean environment and cut to triple excellent quality standards “De Beers has its Forevermark, we need to create something of our own ” concludes Malinin.

 
 
 
     

 

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