With” Gold Expression” the World Gold Council ,in partnership with the Vicenza Fair , has brough together the best of Italain innovation and craftmanship to create a collection that is coth contemporary and in tune with today’s global consumer.
This magnificent collection of over 400 pieces fashioned by 54 renowned goldsmiths is versatile , wearable and accessible .Each pieces has been created to fit into one of four emotional categories, base on extensive research into consumer motivations for purchasing gold jewelry.
When fashion into elegent jewelry, gold speaks to our heart s. This beautiful gold jewelry , found in fine departmentstore ,has been specially feature in the current advertising campaign .Jewelry that is sensual: capable of evoking joy, generating passion ,demonstrating love or celebrating friendship. Such gold jewelry speak to us and becomes a part of us: connecting us to the people, the moment and the event that enrich our lives.
In line with the commercial objectives of project, designers were briefed using extensive research commissioned by the World Gold Council , which provided deep insights into the motivations of gold consumers.These motivations were summarized in four categories which from the basis of inspiration behind the design and provide the structure of this catalogue : Expression, Impression ,Glow and Love

    Colors are parading to take over watch market because the new fashions are enriched by sassy and playful, and give into a feel –good mood for all kind of customer. Color on color which seem to rule the store and has a rave review to be the big hit is “orange”. It’s the triumph of the spring /summer collection and particulary prominent in all shade such as carroty,citrus and tangerine which is the great hot hue, we do recommend.