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Year 5 Issue 2 March 2006
James Kaya providing the personal touch
Swarovski Rocks Paris
Voila revolutions in time
 
         
  James Kaya providing the personal touch  
 


     Armenian jeweller James Kaya is based in Boston, Massachusetts. He came to the US when he was 18 years old after living in Turkey, where he worked as a jewelry apprentice. After spending five years in America, James launched his own design studio, Solair Jewelers.

    James is a master goldsmith, and designs pre­cious jewelry with each piece being entirely handmade. His award-wining original designs are recognized both in conception and technique. In 2005 James Kaya won the Mort Abelson Award from the American Jewelry Design Council and was named "JA New Designer of the Year."

    Combining platinum with only the highest quality metals James personally selects each gemstone to create forms that go well beyond traditional jewelry concepts. As an artist with two decades of experience he has expanded his work to include private commissions and one-of-a kind pieces for shows.

 
 
 

    James Kaya began making jewelry as a young boy. He was fascinated with the process of shaping metal,which led him to apprenticing in the rich metalworking traditions. James patiently watched and learnt the techniques from his boss until finally producing his first piece three years later-a pendant; which he describes as "his greatest day

    Using a style that is very architectural, James tries to combine the old, very detailed work with a very modern look, so that they do not look mechanical. His impressive designs have a heavy, imposing quality combined with modern minimalism that look just as impressive on their own as they do on the wearer.

 
 
 
    James's inspiration developed in ancient Armenian and modern architecture, and from that point on he started creating pieces to enter jewelry competitions. After almost two decades of producing distinctive jewelery in relative obscurity James entered a number of jewelry competitions in the US on the advice of friends and colleagues. Multiple awards have followed and now his business is growing faster than he ever dreamed of.

    "I don't know if it was des­ tiny, but it happened all of a sud­den," James said modestly about his sudden recognition. His great success has given James a lot of exposure and sales of his designs have increased triple-fold. He has plans to expand in 2006, and has been outsourcing his work because he can't physically do it. James has three other jewelers on his staff, all of whom started a student appren­ tices, just as he did himself.

 
 
 
    Outside the American market James's clients come from the UK, Germany and Australia. James said he will not let quality suffer at the hands of higher productivity. "It takes months to create a design. First I have to sketch it, render it on paper and then make a mould. It's all done by hand - we don't use machines or anything. That's what people like these days, the personal touch," he said. Go to www.jameskaya.com for more information about James's work and where you can see sketches of his designs.
 
 
   
  Swarovski Rocks Paris  
 
     Runway Rocks, Swarovski's provocative interna­ tional collection of specially commissioned hand-made, one-of-a-kind, crystal catwalk jewels was unveiled recently during Paris Couture, at a beautiful show held in the ultra lavish surroundings of the historic Hotel Pozzo di Borgo, in Paris's Saint Germain district.

 
 

      A strong international flavour was injected into the Show with designers from all corners of the globe, including those from Japan, Australia, the UK, Italy, Brazil and France showing off the universal language of ornament.

    Stunning models marched out from a chic black mirror box, along a sleek, black shiny runway, wearing thought provoking crystal-encrusted couture jewels and body ornaments. The Runway Rocks collection was com­missioned by Swarovski, and included individual works by some of the world's leading fashion and jewellery names.

     Fashion names included Jean-Paul Gaultier, Hus­ sein Chalayan, Roberta Cavalli and Antonio Berardi lined up with top jewellery designers Philippe Ferrandis, Johnny Rocket, Noboru Shionoya, Lara Bohinc, Pianegonda and accessories designer Rosemarie Le Gallais of Daniel Swarovski.

 
 
 
 

    This intensely couture collection featured show-stopping star pieces from the designers whose imagina­ tions held no bounds: the dramatically sensual Disco Flutter mask and dress by Scott Wilson, a leading light of catwalk jewellery, and who has become known for his head pieces and head ornaments.


    Lara Bohinc's set of jewellery, centred round a choker was inspired by the ancient Egyptians; Jean-Paul Gaultier created protective armour which found its inspira­tion in the constellation, with Swarovski crystals adding the right amount of lustre.

 
 
 

  Other designers also did not disappoint: Paris based On Aura Tout Vu created a body corset inspired by the concept of an Amazonian of the 21st century and glamour of women and beauty; Italy's Pianegonda created, especially for Runway Rocks, Raining Chains an oversized necklace in the silver chain theme.


The House of Azzaro's Argentinean designer Va- nessa Seward integrated a jewel into a gown in homage to Loris Azzaro, which was inspired by a dress he designed in the 70s; Australian born John Pearce trained as a fine jeweller, setting up his studio in London under the label Johnny Rocket. In Paris, he realized a concept of a pop art princess where Swarovski pearls are balanced with the shocking red of the Siam beads.


 
 
 

France's Philippe Ferrandis, a jewellery and acces­ sories designer, designed a piece for Runway Rocks that encapsulated his signature style; warm colours, summer fireworks, peacocks and cockerels; Flor Vaquero chose a South Pacific theme for the Runway Rocks show.

Jewellery has become an integral part of the fashion world. Runway jewels underline the message and meaning of each new collection, helping to spark innovate trends and themes in both fashion and jewellery. As fash­ion and jewellery become more entwined, new forms are evolving and emerging that subverts convention to shape. Through Runway Rocks Swarovski is helping to highlight this very intense corner of creativity.

 
 
   
  Voila' revolutions in time  
 

    Headquartered in Hong Kong, Intertime (Far East) Ltd is a professional watch design and manufacturing company which first started producing precision watch cases in the early nineties. Growing from thereon, its R & D design teams have innovated, designed and continued to produce quality timepieces for numerous Swiss, American, French and Asian designer labels.

 
 
1 ) Collection "Fig 8" is the strinking timepiece introduced by Voila, equipped with a combination of'oversized date' chronograph & miniature Swiss movements
2) The "Fig 8" collection is fitted with an Italian calf leather strap & comes in a variety of colors such as rouge, navy, brown, yellow & black, with large oversized numbers on a polished mirror dial.
3) With large oversized numbers, the dial &lens of the "Grande Cruz" has extended openings, each in-corporating either a Chronograph counter or a date function of its movement.
 
 

 
 
 
Voila, a French expression meaning simply "here it is" with a surprise exclamation "I" mark, is branded on uniquely colorful timepieces with elements of a 'WOW or 'SURPRISE,' or'!' in them. Collections include Fig 8, Grande Cruz, Lost in Time, Op-La and Time Flies.

Designed by Roger Khemlani, Voila timepieces are assembled by highly skilled craftsmen in a climate controlled workshop in PRC, using the best quality components Japan, Italy and Switzerland have to offer. Voila's watch designs are highly distinctive, original works.

Voila's revolutionary snap-on strap collection, named Op-La was officially launched at Basel 2002. Voila launch new collections annually and market globally through the company's team of distributors and retailers.
 
 

4) Fluttering bufferflies, flirting with spring flowers, are the inspiration for the "Time Flies" collection by Voila. Movement:Quarz Ronda Cal.732, Swiss made. 316L Stainless steel case with soldered wings, dial with hour markers, available in aquamarine, carnation, forest, gold, onyx & Thistle, italian leather strap.
5) "Collection Op-La." an italian translation for Voila, is a collection of round & square watchea created for fashion loving women. Exclusive feature is the unique "SNAP" bracelet, which does not require any clasp & will fit on any wrist regardless of its size.
6) Ancient Celtic spirals "Lost in Time" collection by Voila Timepieces brings back designs that long been forgotten.

 
 
"A successful revolutionary design is eventually destined to be a classic," says Roger Khemlani, Creative Director, Voila Watches. Roger Khemlani says he wants his designs at Voila to create "this surprise ahead in time."

"To create a new classic, a timepiece cannot just have looks, but understated details, which a whole lot us don't see but somehow feel they are right," Roger said. "We at Voila strive in getting these details right."

Watches are Roger Khemlani's passion. As a child he had a plastic watch with hours and hands painted onto its face. "I loved it," he said. From there on, for Roger, it was a natural evolution into the watch industry.

"Eighteen years of working in the watch industry has taught me innovation is the key to success," Roger said. "Voila is my small revolution which brings the excitement this industry needs."
 
 
www.voilawatches.com

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