"I believe that the 'most perfect cut' is still an uncut. It's become a passion and fascination for me to use and make aware the internet elegance of the pure form of this magical gem," - Todd Reed.

        Reed is a self-taught goldsmith and jeweller who has been working exclusively with rough diamonds since 1992. He said that he became interested in uncut gems "as a way to re-interpret diamonds in our current society and to explore them throughout history. I wanted to bring back the natural coloured, organic cuts and tiemlessness of ancient and antique pieces which were worn by royals and oridinary people alike."

        Thus, it is one of the bold ideas in shaking up the focus on the 4C's system of the 20th century, which "had become more about commerce and less about the jewelery's craft or their beauty in their natural form." Reed also obtains all of his rough diamonds through one dealer in New York City who respects and complies with his desire to know about where his materials comes from - ethically mined and socially responsible diamonds.

        Meissen has distinguished itself for more than 300 years for its fine porcelain creations, being the first Westtern company to master the art of fine porcelain, initially perfected by the Chinese. Today, the Germany company also has a line of fine jewellery pieces that incorporate all of the expertise gathered from its extensive experience.